Blog Post

Camouflage – Camo – Mossy Oak Brand Camo®

JC Western® is proud to carry Mossy Oak Brand® Camo

Mossy Oak Brand Camo® began in 1986 in West Point, Mississippi, with a fistful of dirt!   Mossy Oak’s founder and CEO, Toxey Haas, gathered up a bag of leaves, sticks and dirt from under his favorite hunting tree, walked into a fabric factory and dropped it on the counter. Facing an audience of startled faces he made a bold request, “Can you print fabric that looks like the stuff in the bag?” People snickered, shook their heads and probably contemplated calling security. Little did they know he was on to something big – Mossy Oak Brand CamoÒ!  

Since then  Mossy Oak Brand Camo® has created a camouflage for every hunter on the planet with painstaking attention to detail and accuracy for every outdoor environment.  No matter the geographic region nor the season of the year, such varieties of camouflage have names like Bottomland®, Greenleaf®, Treestand®, Full Foliage® and Fall Foliage® .

After, dirt, leaves and sticks were perfectly replicated on fabric and had been mastered to their fullest,  Mossy Oak Brand Camo® began to incorporate “shadows” into their patterns.  Patterns like Break-Up®; which revolutionized the way people thought about camo.  Shadow Grass®,  Shadow Leaf®, and Forest Floor® all include “shadows” in their patterns.  Of course computer enhancement and graphics have also been put into play.  Duck BlindÔ   remains a leader in industry setting standards. 

 Mossy Oak Brand Camo® is first and foremost a camouflage brand, as JC Western® is first and foremost a boots and jeans retailer. 

Mossy Oak Brand Camo® representatives and their  core consumers not only wear Mossy Oak Brand Camo® for concealment in the woods, fields and open country, but as representation of their love for the outdoors and the hunting lifestyle; as  JC Western® representatives and their core consumers wear cowboy boots and jeans as representation of their love of  “The American Lifestyle” and the casual comfort and style that comes with it.  

The Mossy Oak Brand Camo® business has grown to include an extensive and strategic list of licensees for which JC Western® is a proud retailer of many of their products.  Our focus is on partnering with licensees that produce high quality products that are not over distributed and this focus has resulted in high customer satisfaction.

Shop at either of  JC Western®’s two  retail locations in Jupiter or West Palm Beach, Florida  or online anytime at:  www. jcwesternwear.com

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